A decade of brands, from local institutions to national names
A senior partner to bring the Allegheny Conference's new brand to life, unify its family of organizations, and ship the digital home this moment deserves. On your timeline.
This proposal is a live website we built for you. The first proof of what we deliver, and how fast.
Kolt, and the Allegheny Conference selection team,
For eighty years, the Conference has been the engine behind this region's reinvention, from the renaissance of the 1940s to the steel-town-to-robotics comeback. A rebrand of an institution like this is not a coat of paint. It is a statement about the region's next chapter.
You have already done the hard creative work. The identity is set. What remains is the part that decides whether a rebrand lands: activation. The sequencing, the messaging, the legacy bridge that protects eighty years of equity, the unified website, and a launch that resonates with investors, partners, and the public. That is the work we do, and we move on it quickly.
You do not have to imagine what we can do. Bill Flanagan has already seen it.
We built the website, brand, social, and press operation for the National Flag Foundation's Pittsburgh Regional Sojourn, with Bill. He has seen it firsthand: a senior partner who ships fast, gets the civic register right, and treats the work as if the institution were our own.
What follows is a complete response: the assignment, the work that proves it, a twelve-week plan, the team, references, and a transparent investment. Your assets are under NDA, so we describe our method, not a guess at your identity. We are ready to sign the day you ask.
The identity is finished. The work is to bring it to life, unify the family of organizations, honor eighty years of equity, and do it fast.
Today the Conference and its three affiliates present four separate digital front doors. A visitor cannot easily tell they are one organization. The highest-leverage move in this launch is one unified site that makes the whole family legible at a glance. We have already sketched how that architecture wants to work, and we will bring it on day one.
Pittsburgh has remade itself since it was a frontier fort at the forks of the Ohio, and the Conference is the modern keeper of that instinct. A new brand should not break from that story. It should be the next sentence in it. Our legacy-transition work carries eighty years of trust across the threshold, so the new identity feels earned, not imposed.
Brand launches, multi-entity integration, institutional reputation transitions. Each project below maps to those needs, and every one is live. Click any device to explore it.
We built the website, brand, social, and press operation for the National Flag Foundation's Pittsburgh Regional Sojourn, with Bill Flanagan of the Conference. A multi-entity launch from day one: the Foundation, America 250, the Heinz History Center, and a wall of regional sponsors, under one dignified brand, on a civic clock that did not move.
When the Foundation's national site was later compromised, we rebuilt and migrated the whole institution onto a secure modern stack within days.
The closest analog to what you are buying: not a website, a complete communications system. One identity across every surface: a custom site, lead-capture forms, a segmented email program on the client's own infrastructure, and a private admin dashboard.
Live, owned end to end, and run through the same leadership sign-off cycles the Conference will need across its board and investor council.
The messaging proof point. We rewrote the company's core narrative and homepage around one sharp idea, then shipped it as a new website, through structured rounds of team feedback.
This is the muscle behind RFP Sections A and B: a messaging architecture and audience-specific value propositions that survive scrutiny from sophisticated stakeholders, and that a whole organization can stand behind.
Noble Growth has managed millions in ad budgets and driven tracked revenue for 100-plus brands, including 7x return on ad spend for Kaylin & Kaylin and a multi-channel Black Friday for House of Harlow. Brand launch is the craft. Measured results are the habit.
A short film for the National Flag Foundation's Pittsburgh Regional Sojourn, produced by Noble Growth. Watch in full ↗
Watch the Sojourn film: archive.org/details/pittsburgh-regional-sojourn-nff-2026
Four phases from the July 27 kickoff to an October launch. Every part of your scope, Sections A through E, placed where it belongs. We run them in parallel, which is how twelve weeks becomes enough.
Twelve weeks from the July 27 kickoff, phases overlapping by design so the website and the asset suite progress in parallel.
Our production is fast. The one real risk to a twelve-week civic launch is the approval loop. Hitting October is a shared commitment, and a light one:
Section 5 of your RFP, line by line.
A working playbook stakeholders use: voice, usage, and clear parameters per entity.
Internal rollout, external sequencing, and stakeholder engagement on one plan.
Architecture, audience-specific positioning, and value propositions, deployment-ready.
Investor decks, one-pagers, fact sheets, sector narratives, talking points, internal FAQs.
Continuity narrative, dual-branding guidance, stakeholder-specific messaging.
Audit, strategy, design, development, scalable CMS, owned and maintainable.
Everything staff need to carry the new brand from day one.
Press releases, announcements, digital and social assets, the go-live sequence.
A senior principal accountable for every deliverable, and a focused studio that delivers what a fifteen-person agency delivers, on a faster clock and without the overhead.
Founder of Noble Growth, a senior growth studio launched in 2020. Mattimore leads strategy, messaging, and creative direction, and stays hands-on through build and launch. He personally led the Pittsburgh civic work Bill Flanagan knows firsthand.
Identity expression and the visual system, applied across site and assets.
The unified website and CMS, on a fast, secure stack the Conference owns.
Architecture, narratives, decks, and the transition and launch copy.
Press kit, social, sequencing, and live launch coordination.
We take on one flagship engagement at a time. Through the launch window, the Conference would have our full attention, and our calendar reflects that commitment.
A single fixed fee for the complete RFP scope, Sections A through E, plus stabilization. No packages to decode, no surprises.
If budget requires, the engagement can be staged, starting with strategy and the website, with the remainder as a fast-follow.
Our most relevant reference is already inside your organization. Bill collaborated with us directly on the National Flag Foundation's Pittsburgh Regional Sojourn and saw the website, brand work, social presence, and press operation come together firsthand, on a fast civic timeline. We are glad for the selection team to hear his read on the experience of working with us.
Leadership reference available on request. A complete, owned communications system, in continuous use with executive sign-off.
Reference available on request. A national institution's digital presence rebuilt, migrated, and launched under pressure.
We are the one partner who has already done civic work on Pittsburgh ground, with your own Bill Flanagan in the room. We are ready to sign the NDA today, present at the July 10 finalist round, and begin at kickoff. The clock is short. We were built for short clocks.
Live proposal: proposal.noblegrowth.co/accd · Noble Growth · Mattimore Cronin · mattimore@noblegrowth.co